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Hi, my name is Boris.

As a dedicated SEO professional, my mission is to help businesses achieve exceptional online visibility and growth. With a proven track record of executing successful SEO campaigns, I deliver measurable improvements in organic search performance. 

With over 15 years of experience in SEO and digital marketing, I optimize websites to boost traffic and rankings. My expertise includes keyword research, on-page and off-page optimization, and advanced analytics to drive results. I tailor strategies to meet the unique goals of each client, ensuring substantial growth and staying ahead of industry trends. 

With 20 years of experience with TYPO3, I also have the tools to deliver exceptional results. I tailor strategies to meet the unique goals of each client, ensuring substantial growth and staying ahead of industry trends. Passionate about TYPO3, I am committed to leveraging its power to achieve outstanding outcomes for my clients.

Let's collaborate to achieve outstanding outcomes with the power of TYPO3!

Get in touch!

Tech Stack

Deployment

Docker, Git, Gitlab, ArgoCD, OpenLens

Project Planning

Jira, Confluence, MS Teams, Miro, Figma, pencils and crayons

Code

HTML, Fluid, XML, SCSS, Typoscript, PHP, Extbase, Javascript, Jquery, npm, SQL, Apache Solr

Testing

Cypress, BackstopJS, Lighthouse, Merkle

Analytics

Google Tagmanager, GA4, Matomo Analytics, Matomo Tagmanager, Sitebulb, Google Searchconsole, SEMrush

Search Engine Optimization

SEO Tools Proficiency

I am an expert in utilizing SEO tools such as Google Analytics, Google Search Console, SEMrush, and Sitebulb for various purposes, including keyword research, competitor analysis, and performance tracking. My proficiency with these tools enables me to gather critical data and insights to inform effective SEO strategies. I can identify key opportunities and monitor the performance of SEO campaigns to ensure continuous improvement. By leveraging these advanced tools, I provide comprehensive analyses that drive informed decision-making. My expertise ensures that SEO efforts are data-driven and aligned with best practices for optimal results.

On-Page SEO

I am proficient in optimizing various website elements such as meta tags, headers, URLs, content, and images to enhance search engine rankings. My expertise in keyword research, selection, and on-page optimization strategies allows me to effectively target and rank for relevant search terms. I have a keen eye for detail and ensure that all website components are optimized for maximum visibility. My skills in on-page SEO contribute significantly to improved organic search performance. By leveraging my knowledge and experience, I can help websites achieve higher rankings and drive more targeted traffic.

Performance Tracking

I specialize in tracking key performance indicators (KPIs) essential for measuring SEO success. My expertise includes analyzing organic traffic, monitoring keyword rankings, and improving click-through rates (CTR) to increase the percentage of users clicking on your site’s link in SERPs. I work on reducing bounce rates and enhancing average session duration to boost user engagement.

Additionally, I focus on increasing conversion rates, ensuring visitors complete desired actions like purchases or form submissions. I emphasize optimizing page load time, and addressing crawl errors to enhance user experience and search rankings.

Content Strategy

I excel in developing and executing comprehensive content strategies that align with SEO goals, ensuring a cohesive approach to online visibility. With extensive experience in content creation, optimization, and promotion, I drive organic traffic effectively. My skills include training editors and content creators to ensure their work meets SEO standards, fostering a culture of best practices. I have a history of creating content that not only engages audiences but also ranks well in search engines. My holistic approach to content strategy ensures that every piece of content contributes to overall SEO success.

Analytics and Reporting

I possess advanced skills in analyzing SEO performance metrics and generating detailed, insightful reports. My expertise allows me to dissect complex data and translate these insights into actionable recommendations for website improvements. With a keen eye for detail, I can identify key trends and opportunities to enhance online visibility and drive traffic. I have a track record of turning data-driven insights into practical strategies that yield measurable results. My ability to bridge the gap between data analysis and actionable implementation ensures continuous growth and optimization for any website.

Technical SEO

I am well-versed in website architecture, crawlability, indexing, and technical optimization, ensuring that websites are fully optimized for search engines. My familiarity with HTML, CSS, and JavaScript allows me to understand how these elements impact SEO and make necessary adjustments. I have a deep understanding of technical SEO principles, which enables me to identify and fix issues that may hinder a website's performance. My expertise ensures that websites are easily accessible and indexable by search engines, leading to better rankings and increased visibility. With a solid foundation in both technical and on-page SEO, I can provide comprehensive optimization solutions.

Passionate about TYPO3

since 20 years

TYPO3 Website Development

I specialize in custom website development, creating solutions that are perfectly tailored to meet specific business requirements. My implementations are always responsive and mobile-friendly, ensuring an optimal user experience across all devices.

TYPO3 CMS Integration

I am skilled in the installation and configuration of TYPO3 CMS, setting up robust and scalable websites. I can develop custom TYPO3 extensions to enhance website functionality and seamlessly integrate TYPO3 with third-party tools and APIs.

TYPO3 Website Migration

With a proven track record, I can migrate existing websites to TYPO3 CMS or upgrade an existing TYPO3 Instance to the next LTS Version. I handle data migration and content import/export smoothly and ensure SEO migration and URL redirection to maintain search engine rankings and traffic.

TYPO3 Website Maintenance and Support

I offer regular updates and security patches to keep websites secure and up-to-date. My focus is on performance optimization to ensure fast-loading and efficient websites. I'm also here to provide troubleshooting and technical support to resolve any issues promptly.

TYPO3 Template and Theme Development:

I implement custom designs into themes to create unique and visually appealing websites. I can customize and modify existing themes to meet specific design requirements and develop new responsive themes ready for the next LTS version.

SEO and Digital Marketing

I offer comprehensive on-page and off-page SEO services to improve search engine rankings. My expertise in content optimization for search engines will drive organic traffic to websites. Additionally, I can develop and implement effective digital marketing strategies to boost online presence.

User Training and Documentation

I provide TYPO3 CMS training for content editors and administrators to ensure efficient website management. I create detailed user manuals and documentation for easy reference and guidance, and offer ongoing training and support to keep users updated with the latest features and best practices.

If you're looking for a dedicated and experienced TYPO3 developer to take your large web projects and enterprise websites to the next level, I'm here to help!

Contact Me!

 

 

Boris von Martens
Am Kanal 71
14467 Potsdam

Phone: 0331 288 3363
Mobile: 0178 5433 552
Mail: boris@vonmartens.de